Click images below to see writing samples, strategies, and case studies.
WRITING SAMPLES
COPYWRITER: HELZBERG EDUCATION PAGES + SOCIAL MEDIA
COPYWRITER: INTERVIEW WITH MARJOLEIN BASTIN
COPYWRITER: IDEAS.HALLMARK.COM
GHOST WRITER: EMOTION MARKETING
THROWBACK creative writer: STUFF FOR tweenagers
THROWBACK COPYWRITER: HALLMARK CARDS
Brand
strategy
BRAND STRATEGY: CARINGBRIDGE + HALLMARK
BRAND + SOCIAL STRATEGIES: EASY TIGER CO.
STUDIO MISSION STATEMENT
BRAND STRATEGY: GLOBAL CONSUMER FRAMEWORK
BRAND and creative
STRATEGY: KC IMPROV FESTIVAL
Creative
direction
CREATIVE DIRECTION: LIFE IS A SPECIAL OCCASION CAMPAIGN
CREATIVE DIRECTION: HALLMARK + PRODUCT (RED) LAUNCH
CREATIVE DIRECTION: GOLD CROWN SEASONAL DIRECT MARKETING
CREATIVE DIRECTION: NESTLE GOOD START LOYALTY PROGRAM
CREATIVE DIRECTION: HALLMARK BUSINESS EXPRESSIONS | HALLMARK LOYALTY MARKETING GROUP
CREATIVE DIRECTION: CENDANT MORTGAGE
SEE MY FULL RESUME HERE.