You deserve a strategist who believes in your brand as much as you do.
Whether your business is starting out, starting fresh, or doing more of what works, your brand strategist should be excited about your potential and clear-eyed about your challenges.
Hi. I’m Trish Berrong.
Let’s chat in 1st person for a sec.
This is the most important thing I can tell you: If we work together, I will get very excited about your brand and your success.
I’m a naturally enthusiastic person. I love what I do. And I choose to work with companies that make life better.
Work with me and you’ll benefit from 25+ years of experience with corporate brands and in entrepreneurial spaces. My consulting style is collaborative, not condescending. I’ll listen to what you know and share what I’ve learned.
If that sounds good to you, holler.
Trish Berrong is a marketing multi-tool.
A hybrid thinker with a rich background in creative, content, and marketing. A data-driven, dot-connecting synthesizer. A versatile, T-shaped problem solver.
She’s available for quick-turn projects or long-term plans, working on her own or with your team. Here’s what she’s good at:
BRAND STRATEGY
For mid-size to big brands, Trish creates clear, practical frameworks for complex messaging hierarchies and brand architectures. She helps entrepreneurs articulate what’s in their heads with mission and positioning statements and proof points.
CREATIVE STRATEGY
Your brand identity—its look, feel, voice, and tone—should resonate with your target consumers. Trish collaborates with designers and writers on style guides and develops strategic briefs to inspire creative work that aligns brand marketing and creative execution.
CONTENT STRATEGY
Optimize your resources with well-defined content pillars, formats that make sense, editorial calendars, and channel plans. Trish can help you create content that meets users’ needs, drives traffic and conversion, and sets your business apart from the competition.
Consumer INSIGHTS
Trish brings emotional intelligence and empathy to uncovering what your users want, but can’t tell you themselves. She’ll deliver insights to guide your call to action or the big idea that drives your advertising campaign.
research & analysis
She’s created surveys, developed focus group stimuli, and conducted online and AI-assisted research. Trish can work with what you’ve got so you better understand your users, competitors, and marketplace.
writing & editing
Trish is a seasoned, versatile writer and editor. She’s adept at pitches and presentations, white papers and blog posts, anthems and manifestos, web copy and digital marketing, and other types of communication.
