TRISH BERRONG

Strategist | Collaboration Coach | Improviser

Lockton Portfolio

Content
strategy

CONTENT STRATEGY: HALLMARK POST-COVID
Content Strategy: Hallmark DE&I
CONTENT STRATEGY: HALLMARK CREATIVE BLOG

Brand
strategy

BRAND STRATEGY: CARINGBRIDGE + HALLMARK
BRAND + SOCIAL STRATEGIES: EASY TIGER CO.
STUDIO MISSION STATEMENT
BRAND STRATEGY: GLOBAL CONSUMER FRAMEWORK

Creative
direction

CREATIVE DIRECTION: LIFE IS A SPECIAL OCCASION CAMPAIGN
CREATIVE DIRECTION: HALLMARK + PRODUCT (RED) LAUNCH
CREATIVE DIRECTION: HALLMARK BUSINESS EXPRESSIONS | HALLMARK LOYALTY MARKETING GROUP
CREATIVE DIRECTION: CENDANT MORTGAGE

WRITING SAMPLES

GHOST WRITER: EMOTION MARKETING
COPYWRITER: IDEAS.HALLMARK.COM
COPYWRITER: HELZBERG EDUCATION PAGES + SOCIAL MEDIA