Click images below to see case studies, content, and creative work.
Content
strategy
CONTENT STRATEGY: HALLMARK POST-COVID
Content Strategy: Hallmark DE&I
CONTENT STRATEGY: HALLMARK CREATIVE BLOG
Brand
strategy
BRAND STRATEGY: CARINGBRIDGE + HALLMARK
BRAND + SOCIAL STRATEGIES: EASY TIGER CO.
STUDIO MISSION STATEMENT
BRAND STRATEGY: GLOBAL CONSUMER FRAMEWORK
Creative
direction
CREATIVE DIRECTION: LIFE IS A SPECIAL OCCASION CAMPAIGN
CREATIVE DIRECTION: HALLMARK + PRODUCT (RED) LAUNCH
CREATIVE DIRECTION: HALLMARK BUSINESS EXPRESSIONS | HALLMARK LOYALTY MARKETING GROUP
CREATIVE DIRECTION: CENDANT MORTGAGE
WRITING SAMPLES
GHOST WRITER: EMOTION MARKETING
COPYWRITER: IDEAS.HALLMARK.COM
COPYWRITER: HELZBERG EDUCATION PAGES + SOCIAL MEDIA
SEE MY FULL PORTFOLIO HERE.