Click images below to see case studies, content, and creative work.
Content
strategy
CONTENT STRATEGY: HALLMARK CREATIVE BLOG
CONTENT STRATEGY: KC SHAKES
CONTENT STRATEGY: HALLMARK POST-COVID
Content Strategy: Hallmark DE&I
Content Strategy: Hallmark “Tough Times”
Content Strategy: Hallmark Covid-19 Response
Brand
strategy
BRAND STRATEGY: CARINGBRIDGE + HALLMARK
BRAND + SOCIAL STRATEGIES: EASY TIGER CO.
STUDIO MISSION STATEMENT
BRAND STRATEGY: GLOBAL CONSUMER FRAMEWORK
BRAND and creative
STRATEGY: KC IMPROV FESTIVAL
Creative
direction
CREATIVE DIRECTION: LIFE IS A SPECIAL OCCASION CAMPAIGN
CREATIVE DIRECTION: HALLMARK + PRODUCT (RED) LAUNCH
CREATIVE DIRECTION: GOLD CROWN SEASONAL DIRECT MARKETING
CREATIVE DIRECTION: NESTLE GOOD START LOYALTY PROGRAM
CREATIVE DIRECTION: HALLMARK BUSINESS EXPRESSIONS | HALLMARK LOYALTY MARKETING GROUP
CREATIVE DIRECTION: CENDANT MORTGAGE
WRITING SAMPLES
COPYWRITER: INTERVIEW WITH MARJOLEIN BASTIN
GHOST WRITER: EMOTION MARKETING
COPYWRITER: IDEAS.HALLMARK.COM
COPYWRITER: HALLMARK CARDS
COPYWRITER: HELZBERG EDUCATION PAGES + SOCIAL MEDIA
creative writer: STUFF FOR tweenagers
SEE MY FULL RESUME HERE.