Creative Direction: Cendant Mortgage

Convince home buyers to use an over-the-phone loan provider as their mortgage loan provider—not just the approval letter.

Focus on relationships between call-center associates and loan applicants as well as Cendant brands and real estate agents.

Re-brand the entire experience—from first call to closing—to focus on the emotional needs of new and experienced home buyers.

We’ve all got them: the friends or family members you call when everything is going great—or falling apart.

The folks you can ring up at 3am and they say, “I’ll be right there,” instead of “Do you have any idea what time it is?”

They don’t laugh when you ask a simple question or check their watches when you ramble on.

You pay them back in pizza and beer…or by returning the favor…or simply with your heartfelt gratitude.

What if Cendant Mortgage could be “the one you call” when it comes to getting a loan?

Changed tagline, ”We treat you like family,” to a more specific, differentiated message: “The one you call.”
Comprehensive marketing strategy and creative style guide for in-house agency
Friendly messages to follow up after pre-approval and closing.
Answering machine messages to spotlight helpful associates and home-owner success stories
Creative style guide and photo library
Corporate videos and convention experience to bring the company to life for agents