BUSINESS CHALLENGE
Promote a comedy festival featuring a mix of local acts and nationally known performers.
SOLUTION
Partner with new producers to clarify mission, marketing strategy, and creative direction.
STRATEGY
- Target young adults actively seeking unique local experiences.
- Boost earned media placements with familiar names: the cast of the Superego podcast, Paul F. Tompkins, Colin Hanks, and performers from The Second City.
- Showcase local troupes with headliners.
deliverables
- Provided creative direction (team: designer Ashley Tebbe and writer Hailey Gray), landing on two themes:
— Respect the unexpected: Trust professionals to create spontaneous, surprising comedy.
— Laugh local: Check out high-quality, homegrown troupes - High audience turnout for performances and workshops
- Headliners played to packed audiences
- Profits for performers and producers
TRISH BERRONG 