BUSINESS CHALLENGE
Help a two-person startup in Hallmark’s Corporate Innovation Group grow their business and social media presence.
SOLUTION
Clarify and document ambitious goals and standards for a team too busy to do it themselves.
Brand strategy
Define and document target consumers, tone, and style so it doesn’t just live in the creators’ brains.
RESULTS
- Enabled new relationships with designers, account team, and vendors
- Initiated partnership with Boulevard Brewing Company, including custom products and high-visibility presence at Boulevardia food and music festival
SOCIAL strategy
Focus on unique personality to increase followers on Instagram, Twitter and Pinterest.
RESULTS
- Increased followers on Instagram by 400%, Twitter by 500%, and Pinterest by 200%
- Increased traffic to e-commerce site from Facebook by 475%, Twitter by 468%, and Pinterest by 70% (Instagram traffic wasn’t trackable)
UPDATE: Easy Tiger Co. and its creators Mike Sayre and Melanie Bridges moved on from Hallmark like a good startup. Check them out at Brass Monkey Goods.
TRISH BERRONG 