Emergency memes for all kinds of marketing strategists

When the original Star Wars came out, I loved it so much I embroidered the logo on my super-cool corduroy jacket. I wore a giant “May The Force Be With You” button everywhere Mom would let me (that would be a firm “nope” to church and school pictures.) I could draw an X-Wing better than anyone in the sixth grade.

But I’ve never loved any character like I love K2SO, the reprogrammed Imperial security droid in Rogue One and the Andor series.

K2SO is everything I hope to be as a strategist: Insightful. Decisive. Heroic. And one thing I’ll never get away with being: 100% unfiltered.

Plus, Alan Tudyk improvised some of the lines.

That’s why I keep a small file of K2SO strategist memes on my desktop. I might never use them, but it’s comforting to have them handy.

Memes for Strategists

I synthesized the verbatims from that consumer survey to get to the insights. You’re welcome.

Wait…you mean we genuinely understand this segment’s motivations and behavior?

We all know it, right? And we’re choosing to do it anyway?

Show me the research.

But it’s your call.

P.S. Dear recent clients and partners: This isn’t about you.